Ketchup isn’t red… its crimson

Last night we had a taco night.  As I was getting everything set up I was struck by how dark the salsa we put out looked.  Why you ask?  Well, probably because it doesn’t have anything in it to “preserve the color.”  This morning, I made scrambled eggs for breakfast and put some whole foods ketchup on them... Again the ketchup is more crimson then it is crayola fire engine red.  This is really interesting to me.  Who decided that bright red was a more attractive color for food then its natural dark red?  Seriously???  I’d rather eat my crimson ketchup then fluorescent red ketchup.  Take a look: